Welcome to Founders’ Hustle!

Hey - Martin here 👋

I breakdown how to bootstrap and build startups from scratch.

Often, through the lens of how I define ‘hustle’:

To do more than anyone thinks is possible with less than anyone thinks is possible.

— John Doerr (big time legendary VC)

The type of content you can expect to receive:

• How I Write Cold Emails to Billionaires That Get Replies

• Designing Psychological Stickiness (In Consumer Products)

• The 5 Phases of Product Marketing (For A Venture Scale Company)

• How 3 College-Aged Founders Built a Demo in 2 Hours That Led to a 13k+ Waitlist and $2.6m

• How A First-Time Founder Raised $1m By Cold Email (And Zero Intros)

About me

I’ve been building and growing businesses online since 2009. Two of them I sold after bootstrapping them to multimillion-dollar revenue. Others pivoted or shuttered (with some crushing lessons!).

I use this newsletter to share:

• 👤 My own personal experiences

• 👥 Insights from founders, operators & startups

Let’s connect. Add your email below. 👇