Why subscribe to Founders’ Hustle? 👊

Being a founder can be a lonely place. Whether you’re a single founder or part of a team, founders often exist in a bubble cognitively detached from family, friends, and generally anyone outside the group.

That need not be the case. There are thousands, if not millions, of founders around the world. I am one of them. The dreams we’re chasing may differ but the core struggle is the same. To win. To succeed. To defy the odds.

The mission of Founders’ Hustle is to make every founder who subscribes feel less isolated and instead feel empowered with data, insight and psychological help. To arm you. To push you. To support you.

Founders’ Hustle will be in your inbox regularly rooting for you 😎

Content you can expect

  • 💪 Actionable insights. Tangible observations and essays across the entire spectrum of early stage company building. Enhance and uncover blindspots in your approach to product, team building, go-to-market, and fundraising methodologies and strategies.

  • 🗣 Insider knowledge. Firsthand experience from myself and other founders. Achieve your goals faster. Avoid costly mistakes. Learn in minutes what it has taken other founders millions of dollars worth of investment and years worth of company and network building to figure out.

  • 😇 Wellbeing. Founding and building companies is a marathon not a sprint. Keeping your physical and mental wellbeing in check is essential. It’s typically hard to do this without help and founders often find it hard to open up to those close to them - either professionally or personally. Our goal is to help you achieve balance, calm and sustainability.

  • 👊 Motivation. Whether you’re on a high or low on any given day, Founders’ Hustle will give you a boost. Like your personal coach radiating positive energy ringside. When it feels like the whole world is against you, we’ve got your back.

  • 👥 Community. Comment, criticise, ask questions and share knowledge with other Founders’ Hustle subscribers. Work together to get shit done.

About me

I’ve been founding and building companies for just over 10 years. Two of them I exited after building them up to yield multimillion dollar revenue. Others pivoted or shuttered.

The companies I’ve founded are not specific to any one industry or niche but instead a range of markets with both B2B to B2C business models. This experience empowers me with a unique lense with which to assess and approach startup opportunities.

Learnings from all my ventures has been invaluable and I’ve met a tonne of smart folks who’ve inspired or helped me along the way.

At the first company I cofounded we built a website that became among the most visited in the world (top 1,000 oh yeah 😉) within 18 months of launch. And, my last company grew from $0 to a $4m+ run rate in its first year. Others projects pivoted or shuttered - booo 😤

Learnings from all of these ventures has been invaluable and I will share my personal experiences (good and bad!) regularly in this newsletter.

You know, those juicy and unfiltered ‘how the sausage was made’ stories that are generally the most interesting (or entertaining!).

And, I’ve not thrown in the towel. Just getting started, in fact. I’ve recently founded a B2C company so I’m right by your side building on the frontline. ⚒

Since I live and breath the struggle every day it means some of the newsletters I’ll share will be inspired by current events or conversations I’ve had.

If you’d like a more in depth summary on me, feel free to checkout my LinkedIn profile. I keep it fairly detailed 🤓


⚠️ Notice

I don't pretend to have all the answers and there are tonnes of founders out there that are much smarter and more experienced than me.

That’s why I’ve made it an ongoing personal hobby to network with as many founders as I can to broaden my knowledge and intellect. Their experiences and input will be shared here too!

Ultimately, I think of this is a medium to provoke thought, create conversation and share ideas and experiences around founding and building companies.

It’s not about preaching the ‘ten commandments of entrepreneurship’ since everyone’s individual situation is unique and I believe the best approach is to take what you need from a diverse range of inputs and curate your own approach that suits you.

I'm using a combination of the personal knowledge baseline and network I've developed over the years as a framework to guide the content of the newsletter.

Look forward to connecting with ya’ll 😎

Martin